2014 Harley-davidson Sportster 1200 Custom Custom on 2040-motos

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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Harley-Davidson Reports Q2 2011 Results

Harley-Davidson reported a net income of $190.6 million over the second quarter of 2011, thanks to the first year-on-year quarterly improvement in the U.S. market in nearly five years. For the three months ended June 26, 2011, Harley-Davidson’s operating income totaled $301.9 million, a 38.0% increase from the $218.8 million reported in the same period of 2010.

Blues Brothers Too Old for Harley-Davidson 110th Anniversary Celebration?

Comedian Dan Aykroyd says he offered to bring his Blues Brothers act to Harley-Davidson‘s 110th Anniversary celebrations but was turned down because H-D executives said the act was too old for the company’s target demographics. Aykroyd, playing the role of Elwood J. Blues with the late John Belushi playing “Joliet” Jake Blues, posted a statement on his official Facebook page suggesting Elwood is trading in his Harley-Davidson motorcycle for a Can-Am Spyder.