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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Bobby Petrino’s Harley-Davidson Available for Auction – Comes With Baggage

A 2007 Harley-Davidson Road King Classic reportedly belonging to former University of Arkansas football coach Bobby Petrino is up for auction. Listed as salvage title, the Harley-Davidson is painted in the school’s colors and features a razorback boar – Arkansas’ mascot – painted on the fuel tank with the words “Hawg Wild”. Sports blog ArkansasaSports360.com reported it can confirm the bike was the one Petrino crashed April 1.

Jury Dismisses Suit Against Harley-Davidson Over ABS Indicator

A Sacramento Superior Court jury has dismissed a lawsuit filed against Harley-Davidson involving a 2009 accident that left one of the plaintiffs with severe brain injuries. Judy Wilson was injured in an April 11, 2009, crash after her husband, Jack, locked the rear wheel of his non-ABS equipped 2008 Harley-Davidson Road Glide. The plaintiffs contended they believed their  was equipped with ABS because the instrument panel had an ABS indicator icon and from the salesperson’s sales pitch.