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Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2022 Harley-Davidson Low Rider S and Low Rider ST First Look

Factory muscle cruisers inspired by the custom scene. Perhaps no other manufacturer harnesses the power of its history better than Harley-Davidson. But more than being able to tap into the company history, Harley is equally in tune with the custom scene and unique builds its loyal fan base has pumped out over the years.

More Celebrities on Motorcycles

Tom Cruises on his Confederate Hellcat A man known for his epic enthusiasm (see video after the jump!), now has something he can really get excited about. What would have been a Mission Impossible for millions of other admiring Top Guns, Tommy has made a reality. The Color of Money without a doubt had something to do with Cruise rolling up to a movie premier on this, his new $70,000 Confederate Hellcat.