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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults
Mon, 22 Apr 2013For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.
Sunday! Sunday! Sunday!
Mon, 17 Nov 2008A couple of weeks ago I suggested that if you haven’t attended a flat track, aka dirt track, race, you’re missing some of the best racing in the motorcycle world. That still holds true, but I’ve got another form you’re probably not seeing. Drag racing!
Harley-Davidson Museum Opens Exhibit Commemorating History Of Company’s Anniversary Celebrations
Fri, 18 Jan 2013As 2013 marks Harley-Davidson’s 110th anniversary, this year’s H-D lineup will have a special ode to the occasion, just like past anniversary models. To commemorate this event, the Harley-Davidson Museum is giving visitors a behind-the-scenes glimpse into the design and planning process that supports its legendary anniversary celebrations in its latest exhibit, Designing a Celebration, opening Friday, Jan. 18.
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