1980 Harley-davidson Sportster on 2040-motos

Harley-Davidson Sportster tech info

For Sale By:Antique Iron

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

New Harley-Davidson Book Ties Together The Company’s Past

Margie Siegal, former columnist for IronWorks Magazine and motorcycle enthusiast has written a book on the history of the world’s most famous motorcycle, Harley-Davidson. Entitled,  Harley-Davidson: A History of the World’s Most Famous Motorcycle, the book ties together the mechanical evolution of the Harley engines, the social history of Harley and the beautiful visuals associated with Harleys in design, advertising, artful photography and collectibles. Harley-Davidson are words that evoke the open American road and the “Made in America” tradition like no others.

Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.