Harley-Davidson Softail Motorcycles in Boston, page #32

Moto blog

Marisa Miller Takes Harley-Davidson Rider’s Edge Training [Video]

If there’s one thing I like more than motorcycles, it’s hot supermodels, such as Victoria’s Secret Angel, Sports Illustrated Swimsuit Issue covergirl and Harley-Davidson spokesmodel Marisa Miller. Miller has appeared in a number of promotional spots for The Motor Company in recent years, most notably for the Harley-Davidson V-Rod Muscle and to support Harley-Davidson’s U.S. Military Appreciation programs (one of Miller’s “American Bombshell” post cards is currently my computer’s desktop wallpaper).

2012 Harley-Davidson Dyna Switchback Revealed

Harley-Davidson has revealed a new member to its Dyna family featuring quick change convertibility from touring to cruiser mode. As we expected, the new Harley-Davidson Dyna Switchback features hard saddlebags and fork-mounted windshield that can be removed quickly and without tools, allowing it to change from a touring motorcycle to a cruiser, and back again. The Dyna Switchback uses Harley-Davidson’s Twin Cam 103 engine, 2-into-1 chrome exhaust, and five-spoke cast aluminum wheels with full fenders.

2012 Harley-Davidson V-Rod 10th Anniversary Edition and Updated Night Rod Unveiled

Harley-Davidson is celebrating the 10th anniversary of its V-Rod line with a few updates as well as a special edition model. First introduced in the 2002 model year, the V-Rod marked a new era for Harley-Davidson, with the V-Rod’s 1130cc 60-degree  V-Twin Revolution engine, the Motor Company’s first production engine with liquid cooling and overhead camshafts. The 2012 Harley-Davidson V-Rod line is equipped with the latest generation 1250cc Revolution engine with dual overhead camshafts,  four-valve cylinder heads and fuel injection.

Harley-Davidson Reports Q2 2011 Results

Harley-Davidson reported a net income of $190.6 million over the second quarter of 2011, thanks to the first year-on-year quarterly improvement in the U.S. market in nearly five years. For the three months ended June 26, 2011, Harley-Davidson’s operating income totaled $301.9 million, a 38.0% increase from the $218.8 million reported in the same period of 2010.

Harley-Davidson at the 71st Annual Sturgis Rally

Harley-Davidson has announced its plans for the 2011 Sturgis Motorcycle Rally, Aug. 6-13 in the Black Hills region of South Dakota. Scheduled Harley-Davidson activities include the AMD World Championship of Custom Bike Building, the XR1200 Racing Experience, Muscular Dystrophy Association pin sale and custom motorcycle raffle and the Harley-Davidson Ride-In Show.

Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.

Harley-Davidson Ultimate Learn-to-Ride Contest for Women

Harley-Davidson announced a new contest for women looking to get started into riding motorcycles. The “Ultimate Learn-to-Ride” Experience will award four women with a prize package including a new Harley-Davidson Sportster personally designed through the H-D1 Factory Customization program, $1,000 in Harley-Davidson apparel and a trip for two to Milwaukee to take the Harley-Davidson Riders Edge rider course. To enter, visit www.h-d.com/mytime and fill out the form.

Harley-Davidson Announces Returning 2012 Sportster, Touring, and Trike Models

Harley-Davidson has begun shipping its 2012 Sportster, Touring and Trike models across the U.S. and Europe. The 15 announced 2012 models are all returning models from the 2011 lineup.

New 2012 Harley-Davidson Models Named in CARB Documents

Documents released by the California Air Resources Board reveal two new models from Harley-Davidson’s 2012 lineup: a 10th anniversary edition V-Rod and a new member of the Dyna family. The CARB documents list motorcycles that have received approval for the state of California. The Motor Company has received approval for several 2012 models including the 2012 Harley-Davidson Night Rod Special Anniversary and the 2012 Harley-Davidson Switchback.

Brammo Hires Ex-Harley-Davidson Dealer Development Director

Brammo has hired former Harley-Davidson dealer development director Jim Marcolina to develop the electric motorcycle maker’s North American dealer network. Marcolina was director of dealer development and dealer relations at Harley-Davidson after joining the Motor Company as a district sales manager. Brammo will rely on Marcolina’s experience working with Harley-Davidson’s dealer network to help establish its own fledgling network.