2013 Harley-davidson Heritage Softail Classic on 2040-motos

Moto blog

Terminator 2 Harley-Davidson Is Coming Home

If you thought Arnold Schwarzenegger’s greatest role was in Terminator, then you should make your way to Milwaukee: The Harley-Davidson Museum has acquired one of the few surviving 1990 Harley-Davidson FatBoy motorcycles used in the filming of Terminator 2: Judgement Day. At the time of filming, the FatBoy was one of Harley-Davidson’s newest models, and the one now in the Museum’s permanent collection was ridden by Arnold Schwarzenegger in the 1991 action classic. “Terminator 2 is an iconic film and a celebrated piece of pop culture history,” said Jim Fricke, Curatorial director of the Harley-Davidson Museum.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

EBR Nation Part 3: Made In America

Erik Buell Racing has released the third episode of its series about the new 1190RS sportbike. The latest episode focuses on the company’s “Made in America” philosophy, with its goal of producing a high-performance superbike in the U.S.A. As Erik Buell, racer Geoff May and designer Tony Stefanelli discuss the themes of innovation and freedom, we can’t help but wonder however whether they’re talking about American ideals, or about being out from Harley-Davidson’s umbrella.