2005 Harley-davidson Fxstb/fxstbi Softail Night Train on 2040-motos

Moto blog

Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.

Eric Bostrom to Race TTXGP for Brammo at Laguna Seca

Eric Bostrom has signed on to ride the Brammo Empulse RR in the electric motorcycle race at Laguna Seca July 28-29. The race is the final stop on the TTXGP‘s North American series and a joint event with the FIM’s ePower series. The AMA racing veteran will join Steve Atlas to represent Team Icon Brammo at Laguna Seca.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.