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Vespa goes back to the future

IT'S been a while coming, but the gorgeous Vespa 946 - EICMA 2012's Best of Show - has finally introduced something to the two-wheeled world that our four-wheeled counterparts have had for a while.  I call this 'reverse retro-futurism' - the art of borrowing lines from models past and imbuing them with a sleek sense of future direction (as opposed to retro-futurism, the pre-1960s design trend of depicting the technology of the future. The term 'decopunk' may come close, but feel free to tell me if there's a more exact term.) It's what the New Mini and the New Beetle (both 1997 and 2012 versions) have done so well, and so successfully: building an all-new model as a tribute to a classic, something that's modern yet already timeless, with a widely-appreciated, inclusive aesthetic (and here we eliminate the Plymouth PT Cruiser from the conversation). The biking world is great at retro, indeed thrives on it, but not so good at adding in a taste of the 21st century.

Brammo Hires Ex-Harley-Davidson Dealer Development Director

Brammo has hired former Harley-Davidson dealer development director Jim Marcolina to develop the electric motorcycle maker’s North American dealer network. Marcolina was director of dealer development and dealer relations at Harley-Davidson after joining the Motor Company as a district sales manager. Brammo will rely on Marcolina’s experience working with Harley-Davidson’s dealer network to help establish its own fledgling network.

HeliBars To Exhibit And Present At AIMExpo, October 16-19

From a Helibars press release: HeliBars, a leader in replacement motorcycle handlebars and riser systems for more than 25 years, is pleased to announce that it will be showcasing its multi-adjustable handlebar systems and presenting a seminar at the American International Motorcycle Expo, in Orlando, Florida, on October 16-19. Industry professionals and consumers are encouraged to stop by booth number 1777 to see a selection of Heli’s replacement bars and riser systems, including the new Horizon XP performance handlebar for Harley-Davidson Road Kings and Road Glides. This patented, multi-adjustable setup will be mounted on a 2015 Road Glide on loan from Orlando Harley-Davidson, a local dealership displaying in booth number 1139.