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UFC Set To Rumble For H-D’s 110th Anniversary

The Ultimate Fighting Championship (UFC) octagon is set to ride into Milwaukee for Harley-Davidson’s 110th Anniversary celebration, giving fans an opportunity to witness one of the hardest-hitting live MMA fights of the year – the UFC 164 Harley-Davidson Hometown Throwdown. UFC stars including Cain Velasquez, Mike Chiesa and Matt Hughes will be at the BMO Harris Bradley Center in downtown Milwaukee on August 31 for the action-packed card, which will feature more than 10 hard-hitting bouts. “UFC and Harley-Davidson fans will experience the passion of the world’s best fighters when they duke it out in the Octagon in our backyard here in Milwaukee during our 110th Anniversary,” said Mark-Hans Richer, Chief Marketing Officer at Harley-Davidson.

Harley-Davidson Hires ex-GM Engineer Federico

Harley-Davidson has hired a former General Motors engineer and executive, most recently recognized for leading the automaker’s internal investigation of its ignition switch fiasco that resulted in a recall of 2.6 million vehicles. Jim Federico retired from GM on May 5 after working in various roles with the company over nearly four decades, most recently as executive director of global vehicle integration. Federico will join Harley-Davidson on June 2 as vice president of engineering.

Arlen Ness B-Day Bash At Petersen Museum

On July 12 the Petersen Automotive Museum is throwing a birthday party for one of motorcycling’s customizing icons, Arlen Ness. The B-day celebration will be followed by a V-Twin Cruise-In on July 13 and punctuated by a summer-long exhibit entitled Arlen Ness: Art on Two Wheels. The July 12th birthday party is open to the public and the $95 ticket price puts you in the company of Arlen and other customizing aristocrats and also includes cocktails and dinner.