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Moto blog

Survey Says Harley-Davidson and BMW Motorcycles Less Reliable Than Japanese – But Owners Don’t Care

A new survey conducted by the Consumer Reports National Research Center finds BMW and Harley-Davidson  owners are much more likely to report major problems with their motorcycles than owners of Honda, Kawasaki and Yamaha motorcycles. The survey, which will appear on the April 2013 issue of Consumer Reports, says one in three BMW owners reported experiencing a major problem with their bikes in the last four years. Harley-Davidson owners were slightly better, with one in four reporting serious issues.

Metzeler Me888 Marathon Ultra Introduced At V-Twin Expo

    At V-Twin Expo in Cincinnati this past weekend, Metzeler released the ME888 Marathon Ultra, a high-mileage tire with increased wet and dry performance intended of complement the top-selling ME880 Marathon. Also known as the Triple 8, the ME888 Marathon Ultra features newly processed compounds, updated structure and an innovative tread pattern, resulting in increased mileage while maintaining stability, handling, traction and safety in wet conditions. “We fine-tuned all the features that made the ME880 such a success, and then focused on significant mileage improvement,” Chris Wall, Metzeler Director of Marketing and Key Accounts, said.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.