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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Music and Motorcycles Exhibit

The four-day “Music and Motorcycles” exhibit, presented by the Long Island Music Hall of Fame (LIMHOF), will be on public display at the Lighthouse Harley-Davidson dealership in Huntington Station, NY. The exhibit will feature memorabilia and motorcycles from many inductees from the LIMHOF including, Joan Jett, Billy Joel, Dee Snider, The Ramones, Darryl McDaniel of Run DMC and more. Billy Joel will be supplying several custom bikes, Twisted Sister have agreed to loan one of their motorcycles and a gas tank signed by Jett, Snider, Peter Tork of The Monkees, Gary U.S.

A (Not So) Silent Night from Harley-Davidson – Video

It’s probably not conducive for sleeping in heavenly peace, but Harley-Davidson has released a Christmas-themed ad with the song “Silent Night” performed by the revving V-Twin engine of a Softail Breakout. Titled “The Sound of the Festive Season”, the ad spot was produced by U.K agency Big Communications for Harley-Davidson Europe Middle East and Africa. According to AdWeek, the ad was conceived, sold and produced in just 72 hours.