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Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

2013 Harley-Davidson World Ride Scheduled for June 23-24

Harley-Davidson riders around the world will head out on the road June 23-24 for the 2013 Harley-Davidson World Ride. The event is organized by the Harley Owners Group (H.O.G.), but non-members are invited to join in to celebrate Harley-Davidson‘s 110th anniversary as well as H.O.G.’s 30th anniversary. “Harley-Davidson is celebrating two big anniversaries this year, and the World Ride is a great way for riders around the world to celebrate them with us,” says Ken Knuteson, H.O.G.

Harley-Davidson Tops 2013 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealers outscored dealers from other brands to take the top spot in the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study for the second consecutive year. The annual study measures the effectiveness of motorcycle dealerships, rating them on how they perform in different categories, such as inviting customers to sit on a floor model, offering demo rides and asking for a customer’s contact information.