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Harley-Davidson Helps Beat Winter Blues

Feeling trapped within the crippling grasp of winter? The Harley-Davidson Museum is helping to warm things up with Winter Chillabration, running now until the end of February. One of the many highlights is the giant XR1200 Harley-Davidson Sportster that has been hand-carved from ice and snow by the USA Snow Sculpting Team, on the corner of 5th and Canal Streets.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Las Vegas Harley-Davidson Breaks Ground On Vegas Strip

Las Vegas Harley-Davidson broke ground yesterday on a full-line Harley-Davidson dealership on the famed Las Vegas Strip. A custom Nevada Sesquicentennial-themed motorcycle celebrating the state’s 150th anniversary was revealed as part of the event, along with details on how one lucky rider will win it at the store’s grand opening. Harley-Davidson owners from around the city flocked to the site as Las Vegas Harley-Davidson President Don Andress and Vice President Timothy Cashman discussed the new location and, along with Governor of Nevada Brian Sandoval, unveiled a custom Nevada Sesquicentennial-themed motorcycle.