2014 Harley-davidson Xl 1200x Sportster Forty-eight on 2040-motos

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2010 Sportster Forty-Eight [video]

Watching the promo videos that Harley-Davidson puts out does get me pumped.  Harley does however really seem to reinforce the stereotype of a typical Harley rider, I’m not sure if I am cool enough but the new Sportster Forty-Eight looks great!  Harley could use some positive feedback after they announced their Q4 results… Get the Flash Player to see this player. The 2010 Harley-Davidson Forty-Eight retails for $10,499 for the black version, $10,789 for the silver or orange. Click here for more info.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Reports Q3 2011 Results

As expected, Harley-Davidson reported a net income of $183.6 million over the third quarter ended Sept. 25, 2011, a 106% increase from the $88.8 million reported in the same quarter of 2010. Harley-Davidson reported sales revenue of $1.23 billion, a 13.4% increase from the $1.09 billion reported in the same quarter of 2010.