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AMA Honors Zero and Scot Harden with Bessie Stringfield Award

The American Motorcyclist Association has bestowed a special recognition award to Zero Motorcycles and its Vice President of Marketing, Hall-of-Famer Scot Harden, for their work in attracting new riders and the positive impact they’ve delivered to mainstream media. Harden (pictured above from our recent Zero FX dirt riding review) and Zero were awarded the AMA Bessie Stringfield Award which recognizes individuals who have been instrumental in bringing emerging markets to motorcycling. The award is named after 2002 AMA Hall of Fame inductee Bessie Stringfield, the first African-American woman to ride solo across the United States and a civilian motorcycle dispatch rider for the army in World War II.

Harley-Davidson Tops 2013 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealers outscored dealers from other brands to take the top spot in the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study for the second consecutive year. The annual study measures the effectiveness of motorcycle dealerships, rating them on how they perform in different categories, such as inviting customers to sit on a floor model, offering demo rides and asking for a customer’s contact information.

Top-Selling Motorcycles in US in 2013: Harley-Davidson Street Glide Special and Breakout

It’s almost automatic every time we write about Harley-Davidson that the company’s critics jump out to say how its bikes are heavy or assembled from parts bin leftovers or technologically decades behind its competitors. What these naysayers either forget or completely ignore is that Harley-Davidson motorcycles continue to sell. In its first quarter 2014 financial report, Harley-Davidson reported a 5.8% increase in motorcycle sales including 3.0% in the U.S.