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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Perry King To Emcee 2014 AMA Motorcycle Hall Of Fame Induction Ceremony

From an AMA press release: Hollywood actor and longtime motorcyclist Perry King will serve as the master of ceremonies for the 2014 American Honda AMA Motorcycle Hall of Fame Induction Ceremony, presented by Harley-Davidson, on Friday, Oct. 17, at the Chapin Theater in the Orange County Convention Center in Orlando, Fla. The induction ceremony takes place during the 2014 AMA Convention, Oct.

Laconia Harley-Davidson and New Hampshire Motor Speedway to Raise $76K for Boys & Girls Clubs in World Record Attempt

Laconia Harley-Davidson and New Hampshire Motor Speedway (NHMS) have teamed up to make the 90th Anniversary of Laconia Motorcycle Week even more historic through an effort to raise over $76,000 for the Boys & Girls Clubs of New Hampshire and set a new Guinness Worlds Record. Laconia Motorcycle Week attendees and New Hampshire residents will play a key role in this endeavor by purchasing tickets for a Community Appreciation Parade at New Hampshire Motor Speedway on the final Saturday of Bike Week, June 15th. Participants will have the unique opportunity to ride around the New Hampshire Motor Speedway track, continue on a police escorted, scenic 32-mile ride around the Lakes Region, set a new Guinness World Record and most importantly, raise significant funds for the Boys & Girls Clubs of New Hampshire.