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Keanu Reeves Starts Arch Motorcycle Company – Production to Begin in 2013

Actor Keanu Reeves is getting into the motorcycle business, starting up the Arch Motorcycle Company with Gard Hollinger of L.A. County Choprods. The new company will build motorcycles based on the KR GT-1 prototype pictured above, with production set to begin in 2013.

Perry King To Be Grand Marshal At Second Annual The Greatest Escape Motorcycle Ride Benefit

Organizers have announced that the much anticipated The Greatest Escape, 2014 in it’s second year, will be led by Grand Marshal, Perry King and a host of celebrities. The Greatest Escape is scheduled for Sunday, August 3, 2014 and will begin with a beautiful ride from Bartels’ Harley-Davidson, 4141 Lincoln Blvd., Marina Del Rey, CA along the Pacific Coast Highway with stunning views of the ocean to the rustic and historic Paramount Ranch, Cornell Road, Agoura Hills, CA. Join Perry King for what will be a wonderful day ending with a concert and BBQ lunch on the ranch. The Greatest Escape, 2014 will include a BBQ lunch by J Wolf BBQ and a concert by The Walking Phoenixes, a Johnny Cash tribute band. The Greatest Escape, 2014, will benefit victims of Mesothelioma and the Pacific Meso Center, in Los Angeles, CA.

Brammo Hires Ex-Harley-Davidson Dealer Development Director

Brammo has hired former Harley-Davidson dealer development director Jim Marcolina to develop the electric motorcycle maker’s North American dealer network. Marcolina was director of dealer development and dealer relations at Harley-Davidson after joining the Motor Company as a district sales manager. Brammo will rely on Marcolina’s experience working with Harley-Davidson’s dealer network to help establish its own fledgling network.