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Best Western Debuts Global Partnership with Harley-Davidson at 110th Anniversary Event in Rome

Best Western International debuted its new global partnership with Harley-Davidson in style at Harley’s 110th Celebration in Rome. The 67-year-old hotel company presented hundreds of thousands of attendees with its “Motorcycle-Friendly Hotel” program as part of a four-day celebration at the famous Port of Ostia. Riders in the US, Canada and Mexico already know Best Western is the hotel of choice for real moto-travelers.

Apple Lightning Connector Trademark Acquired from … Harley-Davidson and Buell?

Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a brand value of $76.57 billion, while Harley-Davidson is ranked 96th overall with a value of $3.86 billion.

Zach Ness TV Show Let It Ride To Premiere August 14

Zach Ness, grandson of legendary custom bike builder, Arlen Ness, and his team are on a mission to break new ground in the custom motorcycle world. National Geographic Channel is going to capture Ness’ attempts on its new show, Let It Ride, With Zach Ness, premiering Wednesday, August 14 at 9pm EST. Coming from one of the most well-known names in motorcycling carries with it significant pressure, but Zach welcomes the challenge.