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US Motorcycle Thefts Down 6% in 2011

Americans reported 46,667 motorcycle thefts in 2011, a 6% decrease from 49,791 stolen motorcycles in 2010, reports the National Insurance Crime Bureau. Despite the drop in reported thefts, the non-profit organization representing nearly 1100 property and casualty insurance companies says the theft rate still averages out to one motorcycle stolen every 11 minutes in the U.S. The numbers were published in the NICB’s 2011 ForeCAST Report which examined theft reports as well as recoveries.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Third Annual ‘The MEET’ at ACM

More than 2,000 attendees visited America’s Car Museum for its 3rd annual Vintage Motorcycle Festival ‘The MEET’ last weekend in Tacoma, Washington, where over 300 motorcycles and scooters were showcased on the Haub Family Field at LeMay. The event drew pre-1981 motorcycles and scooters from the U.S. and Canada, including an antique motorcycle display, swap meet, cruise-in and a 78-mile roundtrip tour from ACM’s Anderson Plaza to Mt. Rainier.