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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Four Harley-Davidson CVOs for 2022

The pinnacle of H-D style and design When you show up on a CVO, you know you’ve arrived and so do all the peons on lesser machines. “Exclusive and hand-crafted paint and designs are executed to a level of intricate quality that is unmatched in the motorcycle and automotive categories,” says H-D, to “represent the pinnacle of style and design.” For 2022, a new CVO Road Glide Limited replaces the CVO Limited, with CVO Street and CVO Road Glides returning, along with the CVO Tri Glide. Each CVO gets a burly Milwaukee-Eight 117 powertrain, H-D’s biggest and most powerful factory-installed motor.

Brammo Hires Ex-Harley-Davidson Dealer Development Director

Brammo has hired former Harley-Davidson dealer development director Jim Marcolina to develop the electric motorcycle maker’s North American dealer network. Marcolina was director of dealer development and dealer relations at Harley-Davidson after joining the Motor Company as a district sales manager. Brammo will rely on Marcolina’s experience working with Harley-Davidson’s dealer network to help establish its own fledgling network.