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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Louisiana Bill Updates Maximum Handlebar Height Legislation

Louisiana state lawmakers have approved a bill that would change the maximum height of motorcycle handlebars. Current state law restricts handlebar height to no more than 15 inches above the seat, a somewhat arbitrary level, but a common choice with 17 other states. The House has voted 87-0 in favor of Senate Bill 582 to change the maximum height to the rider’s shoulder level, as measured while sitting on the seat.

Bruce Willis Auctioning Motorcycles to Benefit Active and Retired Military

Actor Bruce Willis is auctioning five motorcycles from his personal collection to benefit the Boot Campaign, a Texas-based non-profit organization supporting active and retired members of the U.S. military. The motorcycles will be auctioned off every two months, starting from December 2012 to August 2013, with each auction running for up to 30 days at CharityBuzz.com.