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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

2013-2014 Harley-Davidson Breakout Recalled for Faulty Fuel Indicators

Harley-Davidson is recalling 2013-2014 Breakout models, including CVO versions, because the fuel level indication system may not be properly reading the correct amounts of fuel. As of this publishing, recalls have been announced by government agencies in Australia and Canada; the National Highway Traffic Safety Administration has not yet posted a recall but U.S.-based members of the Harley-DavidsonForums.com report American dealerships have already started receiving recall bulletins. According to a recall announcement by Transport Canada, some Breakout and CVO Breakout models may run out of fuel despite the fuel and range indicators indicating there is still enough fuel in the tank.

New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.