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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Holmgren’s Harley-Davidson

Mike Holmgren coached his last game for the Seattle Seahawks on Sunday, leaving behind a 4-12 record. Holmgren did lead the Seahawks to four straight division titles before this year however. In ten seasons as a head coach in the NFL, he also had three Super Bowl appearances, including a Green Bay win in 1997.

A Seattle Seahawks-Themed Motorcycle. Why? Because Football. And Charity.

With the return of football season upon us (that’s American football for our international readers), we thought it best to feature, what else, but a motorcycle. In this particular case, it’s a Seattle Seahawks-themed custom based on a 2005 Harley-Davidson Road King, the same year the Hawks made it to the Super Bowl. The man behind the custom, award-winning bike builder and Seattle resident, Keith Wong, was approached by Patrick ‘PT’ Town, the founder and executive director of Union Ride & Charity Rally - a charity event to raise money for several non-profits including Northwest Harvest, A.N.E.W., Helmets to Hardhats and the Awareness, Education and Prevention of Traumatic Brain Injury (TBI) in Youth Football.