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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

2014 Harley-Davidson CVO Lineup Revealed

Harley-Davidson revealed four models in its limited-production 2014 Custom Vehicle Operations. The CVO Breakout introduced last year is back for 2014, and this time it is joined by the all-new CVO Softail Deluxe (pictured above) and the CVO Road King and CVO Limited touring models which also received elements of Harley-Davidson’s new Project Rushmore initiative. All four CVO models get exclusive components and paint treatments not available on other Harley-Davidson models, as well as a number of accessories from the company’s catalog.

Bruce Willis Auctioning Motorcycles to Benefit Active and Retired Military

Actor Bruce Willis is auctioning five motorcycles from his personal collection to benefit the Boot Campaign, a Texas-based non-profit organization supporting active and retired members of the U.S. military. The motorcycles will be auctioned off every two months, starting from December 2012 to August 2013, with each auction running for up to 30 days at CharityBuzz.com.