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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2013 US Motorcycle Sales Data

The Motorcycle Industry Council (MIC) reported a modest 1.4% growth in U.S. motorcycle and scooter sales in 2013, with consumers purchasing 465,783 vehicles. The sales data represents numbers from the MIC’s member brands which include BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group (which includes Aprilia, Moto Guzzi and Vespa), Victory, Suzuki, Triumph and Yamaha.

Who To Watch In The AMA Pro Vance & Hines Harley-Davidson Series

The Vance & Hines Harley-Davidson Series is set to kick off this weekend at Daytona International Raceway, and the competition looks set to be as close as ever. In the contest’s three-year history, the combined margin of victory stands at just over two tenths of a second. And last year’s dogfight saw ninth position take the checkered flag less than eight tenths removed from the victory. Each previous contest has developed into a full-blown drafting war, with the class’ evenly matched machinery testing the tactical acumen of its pilots as they negotiate the high banks within inches of one another.