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Harley-Davidson Confirms Project Livewire Will Appear In Avengers Movie

From the “Unless-You’ve-Been-Living-Under-A-Rock” department comes Harley-Davidson’s announcement today at the San Diego Comic-Con, that H-D’s first electric motorcycle, the Livewire, will indeed be used in Marvel’s Avengers: Age of Ultron movie as the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson, in an epic scene with Captain America in the film. Of course, if you’ve been following Motorcycle.com for a while you’ll have known this already, as we brought you the scoop about Livewire.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2012 Harley-Davidson Dyna Switchback Revealed

Harley-Davidson has revealed a new member to its Dyna family featuring quick change convertibility from touring to cruiser mode. As we expected, the new Harley-Davidson Dyna Switchback features hard saddlebags and fork-mounted windshield that can be removed quickly and without tools, allowing it to change from a touring motorcycle to a cruiser, and back again. The Dyna Switchback uses Harley-Davidson’s Twin Cam 103 engine, 2-into-1 chrome exhaust, and five-spoke cast aluminum wheels with full fenders.