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Moto blog

Expensive pleasure: the cost of the electric Harley-Davidson LiveWire announced

The first "electric train" from Milwaukee - this time for real! - will appear on the New World market in August and is expected to be one of the most expensive models in the corporate palette. Nearly thirty thousand dollars ($29,799) is the minimum price for a Harley-Davidson LiveWire.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Delivers Strong Growth For Fourth Quarter And For Full Year

Harley-Davidson released today its fourth quarter financial statements, revealing the company’s fourth-quarter income from continuing operations was $70.6 million on consolidated revenue of $1.17 billion, compared to 2011 income from continuing operations of $54.6 million on consolidated revenue of $1.18 billion. Fourth-quarter 2012 earnings per share were $0.31, up 29.2% compared to EPS of $0.24 in the year-ago quarter. For the full year, Harley-Davidson income from continuing operations was $623.9 million on consolidated revenue of $5.58 billion, compared to full-year 2011 income from continuing operations of $548.1 million on consolidated revenue of $5.31 billion.