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Harley-Davidson Ultimate Learn-to-Ride Contest for Women

Harley-Davidson announced a new contest for women looking to get started into riding motorcycles. The “Ultimate Learn-to-Ride” Experience will award four women with a prize package including a new Harley-Davidson Sportster personally designed through the H-D1 Factory Customization program, $1,000 in Harley-Davidson apparel and a trip for two to Milwaukee to take the Harley-Davidson Riders Edge rider course. To enter, visit www.h-d.com/mytime and fill out the form.

Harley-Davidson Raises $160,000 for USO

Harley-Davidson helped raise $160,000 for care packages to overseas troops through the United Service Organizations. The Motor Company challenged its dealers and over 200 chapters of the Harley Owners Group to raise over $500 each from Nov. 1 to Dec.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.