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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley Art

A new display in the Harley-Davidson museum in Milwaukee is set to open at the end of this week exhibiting the artwork of the firm's styling chief Willie G Davidson. As well as being the grandson of the original 'Davidson' and in charge of all Harley's styling, it turns out that Willie G is a dab hand with a paintbrush. According to Harley-Davidson, the display will include “idyllic rural landscapes and still life watercolour paintings with strong luminosity and form that hint at time spent in the countryside during 48 years as the pacesetter in motorcycle design.” The firm's museum has also announced other special exhibits planned for later in the year, including “Journey of the Iron Elite: The Evolution of Motorcycle Culture through the Eyes of African-Americans” and “Born to be Wild: The Black Leather Jacket” - a 4000-square-foot display dedicated purely to black biker jackets...

Want to Buy the Pope’s Harley?

In February, Bohnams auction house in Paris will allow both the Catholic and the Harley faithful to bid on a Harley-Davidson Dyna Super Glide owned by none other than Pope Francis, himself. Given to the Pope last year as part of the Harley-Davidson 110th anniversary celebration, the bike was unlikely to become the Popecycle because of the security required to protect the pontiff. The Pope donated the Dyna to the Roman Catholic charity Caritas Roma but not before signing the tank with “Francesco” at a special ceremony at the Vatican last November.