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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Built For Speed Art Exhibit To Be Displayed At Sturgis Buffalo Chip

“Built for Speed – Race Inspired Motorcycles and Art” is the title of Michael Lichter’s 14th annual “Motorcycles as Art” exhibition in Sturgis this August, which for the second year in a row, will be jointly curated by Michael and Paul d’Orleans of the Vintagent. ‘Built for Speed’ is sure to impress visitors with a beautiful and thought-provoking display of motorcycles and related art, the race-inspired theme making connections between motorcycle racing and custom bike designs inspired by racers. Each custom bike in ‘Built for Speed’ reflects a branch of racing; Speedway, Flat Track, Drag Racing, Board Track,  Grand Prix, Land Speed Record, and will be displayed beside the racing machines suggesting the origins of each style.

New Harley-Davidson Sportster for India to Use 500cc V-Twin

When Harley-Davidson first entered the Indian market, The Motor Company decided to import existing models as complete knockdown kits for final assembly in the burgeoning market. Considering the average motorcycle in India has a displacement smaller than 200cc, it was inevitable Harley-Davidson would eventually have to produce a small-displacement model rather than rely on its existing product line which currently lists the 883cc sportsters as its smallest bikes. Despite a denial last May by Harley-Davidson India’s Managing Director Anoop Prakash, it now appears Harley-Davidson is set to announce a new small-displacement model to be produced in India at the 2014 Indian Auto Expo next February.