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Shelved Harley-Davidson Penster Tilting Trike Prototypes Revealed

The Harley-Davidson Museum has pulled the covers off discarded prototypes of a leaning three-wheeled motorcycle developed by The Motor Company. Harley-Davidson commissioned automobile hot rodding legend John Buttera to build the original prototype (pictured above) in 1998. Codenamed the “Penster”, the Trike looks like it could have been an earlier version of the Can-Am Spyder, but it had a tilting front end similar to the Piaggio MP3.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson at the 71st Annual Sturgis Rally

Harley-Davidson has announced its plans for the 2011 Sturgis Motorcycle Rally, Aug. 6-13 in the Black Hills region of South Dakota. Scheduled Harley-Davidson activities include the AMD World Championship of Custom Bike Building, the XR1200 Racing Experience, Muscular Dystrophy Association pin sale and custom motorcycle raffle and the Harley-Davidson Ride-In Show.