2013 Harley-davidson Flhx Street Glide on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.

Knievel bikes to go on show in Britain

THE MOTORCYCLES, leathers and personal memorabilia made famous by US stunt legend Evel Knievel are being exhibited on a world tour, with a UK date on the schedule. The True Evel tour will be at the Battistinis California Dreamin' Expo, 28th-29th May 2011 in Bournemouth, UK. Show-goers will get the chance to see Knievel's famous Harley-Davidson which crashed in a jump over a tank of sharks, the X-2 Sky Cycle from the ill-fated Snake River Canyon jump, the Wheelie Dragster Car, and of course the instantly recognisable blue and white leather suits.