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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Financial Services to Refund $228,000 in Settlement

Harley-Davidson Financial Services agreed to reimburse more than 600 customers in Massachusetts a total of $228,000 to resolve a dispute over refunding enrollment fees on loans. Customers receiving financing occasionally pay optional enrollment fees for additional special loan terms. If a customer pays off its financing loan ahead of schedule, they may be entitled to a pro-rated refund on those enrollment fees.

Barbie and Ken get biker makeover

IF YOU'VE a young daughter and you want to keep her away from motorcycles when she's older (or more likely the men that ride them) then look away now.Yes folks, Barbie and Ken are getting serious makeover to keep them up-to-date for 2010 - the new Harley-Davidson endorsed couple now come complete with biker gear, tattoos and even piercings (a Prince Albert, perhaps?). It makes you wonder what Mattel, the company behind the plastic duo, has next in the pipeline. Maybe they'll have a model of Birmingham airport, where Ken can kick the sh*t out of rival bike gang members?