2012 Harley Davidson Tri-glide on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

46,061 Motorcycles Stolen in US in 2012

An average of 126 motorcycles were stolen in the U.S. every day in 2012, according to a report released by the the National Insurance Crime Bureau. That’s from a total of 46,061 motorcycles reported stolen that year a 1.3% improvement from the 46,667 motorcycles reported stolen in 2011.

James Cameron’s New Movie “Avatar” to use “Motorcycle Riding Badass” template?

James Cameron, the genius behind such movies as Aliens, Terminator 1 and 2, True Lies, and The Abyss, has a new movie coming out this fall. “Avatar”, a sci-fi action movie, stars Sam Worthington, Sigourney Weaver, Giovanni Ribisi, Stephen Lang and Michelle Rodriguez, all of whom can be seen in the new pictures released yesterday by the studio. In one of the images we see Sam Worthington wearing a Harley-Davidson shirt and sitting in a bar.  Is this the story of an average tough guy who rides motorcycles and plays pool in bars, turned action hero who saves mankind?  Does Sam’s character, “Jake Sully”, ever get on a motorcycle in the movie or just shows his Harley support by wearing the T-shirt?