2012 Harley-davidson Heritage Softail Classic Cruiser on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Museum Announces Black Leather Jacket Exhibit

The Harley-Davidson Museum is opening a new exhibit dedicated to an iconic piece of motorcycle culture: the black leather jacket. The “Worn to be Wild: The Black Leather Jacket“  exhibit will showcase the ubiquitous article from many riders’ wardrobe.The exhibit includes over 100 artifacts including jackets designed by fashion houses such as Jean Paul Gaultier and Gianni Versace, as well as jackets worn by celebrities such as Elvis Presley. “The leather jacket symbolizes different things for each person who wears it, whether they are a motorcyclist, celebrity or a top designer,” says Bill Davidson, vice president of the Harley-Davidson Museum.

Harley Celebrates Its 120th Birthday With Seven Anniversary Models - And A Few Surprises

Also, the Breakout is back and the Road Glide now comes in trike form. Harley-Davidson turns 120 this year, and to celebrate model year 2023, The Motor Company has turned to its once-every-five-year playbook and unveiled seven limited-edition models to commemorate the occasion. Say hello to the: Ultra Limited Anniversary Tri Glide Ultra Anniversary Street Glide Special Anniversary (Black Trim) Road Glide Special Anniversary (Black Trim) Fat Boy 114 Anniversary Heritage Classic 114 Anniversary (Chrome Trim) CVO Road Glide Limited But that’s not all; for ’23, Harley is also gracing us with a few more models: the return of the Breakout, the Road Glide 3 Trike, the Nightster Special, and a restyled Freewheeler.