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Built For Speed Art Exhibit To Be Displayed At Sturgis Buffalo Chip

“Built for Speed – Race Inspired Motorcycles and Art” is the title of Michael Lichter’s 14th annual “Motorcycles as Art” exhibition in Sturgis this August, which for the second year in a row, will be jointly curated by Michael and Paul d’Orleans of the Vintagent. ‘Built for Speed’ is sure to impress visitors with a beautiful and thought-provoking display of motorcycles and related art, the race-inspired theme making connections between motorcycle racing and custom bike designs inspired by racers. Each custom bike in ‘Built for Speed’ reflects a branch of racing; Speedway, Flat Track, Drag Racing, Board Track,  Grand Prix, Land Speed Record, and will be displayed beside the racing machines suggesting the origins of each style.

Harley-Davidson Hires ex-GM Engineer Federico

Harley-Davidson has hired a former General Motors engineer and executive, most recently recognized for leading the automaker’s internal investigation of its ignition switch fiasco that resulted in a recall of 2.6 million vehicles. Jim Federico retired from GM on May 5 after working in various roles with the company over nearly four decades, most recently as executive director of global vehicle integration. Federico will join Harley-Davidson on June 2 as vice president of engineering.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.