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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2013 US Motorcycle Sales Data

The Motorcycle Industry Council (MIC) reported a modest 1.4% growth in U.S. motorcycle and scooter sales in 2013, with consumers purchasing 465,783 vehicles. The sales data represents numbers from the MIC’s member brands which include BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group (which includes Aprilia, Moto Guzzi and Vespa), Victory, Suzuki, Triumph and Yamaha.

Built For Speed Art Exhibit To Be Displayed At Sturgis Buffalo Chip

“Built for Speed – Race Inspired Motorcycles and Art” is the title of Michael Lichter’s 14th annual “Motorcycles as Art” exhibition in Sturgis this August, which for the second year in a row, will be jointly curated by Michael and Paul d’Orleans of the Vintagent. ‘Built for Speed’ is sure to impress visitors with a beautiful and thought-provoking display of motorcycles and related art, the race-inspired theme making connections between motorcycle racing and custom bike designs inspired by racers. Each custom bike in ‘Built for Speed’ reflects a branch of racing; Speedway, Flat Track, Drag Racing, Board Track,  Grand Prix, Land Speed Record, and will be displayed beside the racing machines suggesting the origins of each style.