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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson and an American Hero

As motorcyclists, we’re drawn to the freedom two wheels represent; just man, machine and the open road. The feeling rings true today as it did 72 years ago, when Wallace Van Sandt, of Birmingham, Alabama, took delivery of his 1941 Harley-Davidson WLD Special Sport Solo, purchased new in 1940 for $365 (roughly $5800 in today’s money) by his father as a high school graduation gift. The WLD Special Sport Solo was a ringer in its day.

Harley Recalls 25,000 2014 Touring Models

Harley-Davidson is acting quickly to address  potential safety issues by voluntarily recalling certain 2014 Touring motorcycles equipped with a hydraulic clutch system that may pose a safety issue for riders and/or passengers. The recalls include a Do Not Ride notice to owners and a Do Not Deliver notice to Harley-Davidson dealers until the motorcycle is fixed. “The safety of our customers is our highest priority,” said Tony Wilcox, Harley-Davidson General Manager of Motorcycle New Product Delivery.