2012 Harley-davidson Flhtk on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

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Crocker Motorcycles. Who? Exactly.

NHTSA Launches Recall Look-up by VIN Tool

The U.S. Department of Transportation and the National Highway Traffic Safety Administration have launched a new free online tool that should make it easier for consumers to inspect their vehicles’ safety recall histories. The new search tool, available at http://www.safercar.gov/vinlookup, allows people to look for recall campaigns by entering Vehicle Identification Numbers.