2012 Harley-davidson Dyna on 2040-motos

Moto blog

Legends Ride Stops Sturgis Traffic

This is a small sample of the participants in Monday’s annual Legends Ride from Deadwood to Sturgis. Hundreds of bikes thundered through the Black Hills toward Sturgis on Monday afternoon, creating a cacophony not heard in these parts since, well, last year. The sixth annual Legends Ride draws thousands of riders, spectators and celebrities to the historic city of Deadwood, South Dakota each year on a charitable pilgrimage to the Buffalo Chip Campground, and organizers said Monday’s edition was likely the largest ever.

Harley Art

A new display in the Harley-Davidson museum in Milwaukee is set to open at the end of this week exhibiting the artwork of the firm's styling chief Willie G Davidson. As well as being the grandson of the original 'Davidson' and in charge of all Harley's styling, it turns out that Willie G is a dab hand with a paintbrush. According to Harley-Davidson, the display will include “idyllic rural landscapes and still life watercolour paintings with strong luminosity and form that hint at time spent in the countryside during 48 years as the pacesetter in motorcycle design.” The firm's museum has also announced other special exhibits planned for later in the year, including “Journey of the Iron Elite: The Evolution of Motorcycle Culture through the Eyes of African-Americans” and “Born to be Wild: The Black Leather Jacket” - a 4000-square-foot display dedicated purely to black biker jackets...

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.