2011 Harley-davidson Xl1200x - Sportster Forty-eight on 2040-motos

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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Milwaukee’s The Iron Horse Hotel

Historically speaking, the kinds of places that have openly accepted or invited motorcycle enthusiasts and their bikes were lacking in a number of areas. While they may have been convenient and offered motorcycle-friendly amenities, they did so with little comfort or luxury. On the other hand, accommodations on the higher end of the spectrum were pretentious and inconvenient for storing bikes and gear.

Arlen Ness B-Day Bash At Petersen Museum

On July 12 the Petersen Automotive Museum is throwing a birthday party for one of motorcycling’s customizing icons, Arlen Ness. The B-day celebration will be followed by a V-Twin Cruise-In on July 13 and punctuated by a summer-long exhibit entitled Arlen Ness: Art on Two Wheels. The July 12th birthday party is open to the public and the $95 ticket price puts you in the company of Arlen and other customizing aristocrats and also includes cocktails and dinner.