2011 Harley-davidson Xl1200c - Sportster 1200 Custom on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2012 Harley-Davidson Seventy-Two Revealed in CARB Documents; Softail Slim Bobber Also Rumored

Harley-Davidson will introduce a new 1200cc Sportster model  released by the California Air Resources Board. The new 2012 Harley-Davidson Seventy-Two is expected to be announced at the company’s winter dealer meeting next month, and it may not be alone. Newly released documents from the CARB reveal the Harley-Davidson Seventy-Two among the company’s 1200cc Sportster offerings alongside the Forty-Eight, 1200 Custom and Nightster.

Melissa Paris and Shelina Moreda on Talking Motorcycles with Barry Boone

Fans of racers Melissa Paris and Shelina Moreda should tune in to this week’s edition of Talking Motorcycles with Barry Boone online radio show, airing live tonight at 8 pm EST on NextMotoChampion.com. Paris and Moreda are two of America’s top female racers, making them excellent choices for the show during Women’s Motorcycle Month. Paris is currently competing in the FIM CEV Repsol International Championship while Moreda has been racing in the Vance & Hines Harley-Davidson series, the FIM eRoadRacing series and recently returned from racing in Qatar.