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2014 Biker Belles Symposium At Sturgis Buffalo Chip

On Tuesday, August 5th, at the Sturgis Buffalo Chip, the sixth annual Biker Belles symposium presented by Harley-Davidson kicks off at The Lodge at Deadwood. Proceedings get underway with filmmaker, Michelle Carpenter, showing a clip from her new documentary about women riders, “Driven to Ride.” When Carpenter finishes, a panel of leading industry women will address attending participants, including motivational speaker and safety expert, Cat Hammes; Team Diva owner, Diva Amy Skaling; ROAR Motorcycles founder, Kathy Tolleson; National Online Director of Marketing & PR for Russ Brown Motorcycle Attorneys, Audrey Nesbitt; drag racer, Andie Gaskins; and more. Following the symposium check out The Comfort Zone by Team Diva.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

EagleRider Introduces Pillion Tour Program for Non-Riders

Motorcycle tour operator EagleRider is launching a new program for non-riders. Celebrating its 20th anniversary this year, EagleRider offers motorcycle rentals and guided motorcycle tours. Until now however, you had to have a motorcycle license or ride as a passenger with another traveler who does.