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Harley-Davidson Hires ex-GM Engineer Federico

Harley-Davidson has hired a former General Motors engineer and executive, most recently recognized for leading the automaker’s internal investigation of its ignition switch fiasco that resulted in a recall of 2.6 million vehicles. Jim Federico retired from GM on May 5 after working in various roles with the company over nearly four decades, most recently as executive director of global vehicle integration. Federico will join Harley-Davidson on June 2 as vice president of engineering.

Marisa Miller and Harley-Davidson Team-Up Again [video]

After recently being named the “Sexiest Woman on Earth” by FHM magazine, Marisa Miller steps up to the plate once again for Harley-Davidson to help promote the “Start Something” contest.  The grand prize is a Harley-Davidson motorcycle of your choice, meet Marisa and go on the ultimate guys road trip with three of your friends. Check out more photos of Marisa and a behind the scenes video that was shot during the photo shoot after the jump. Get the Flash Player to see this player.

Keanu Reeves Starts Arch Motorcycle Company – Production to Begin in 2013

Actor Keanu Reeves is getting into the motorcycle business, starting up the Arch Motorcycle Company with Gard Hollinger of L.A. County Choprods. The new company will build motorcycles based on the KR GT-1 prototype pictured above, with production set to begin in 2013.