2011 Harley-davidson Flhx Street Glide on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Archive Collection

Harley-Davidson has been building motorcycles for a long time. Over 105 years in fact, according to the summer celebration I attended in Milwaukee last summer. Who could have guessed over a century ago that the company would be alive and thriving today?

Something for the weekend, Sir?

THIS IS THE 2011 Harley-Davidson special edition Ford F-150 pickup truck. The 6.2-litre V8 features 22-inch forged wheels, lowered suspension over the standard model and a decent smattering of Harley-Davidson logos. "The new 2011 Ford Harley-Davidson F-150 perfectly blends the flexibility and capability of F-Series trucks with the free spirit of Harley-Davidson motorcycles," said Eric Kuehn, chief engineer.