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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Get A Harley-Davidson Demo Ride At American International Motorcycle Expo

From a press release issued by AIMExpo: The American International Motorcycle Expo (AIMExpo) announced today that the Harley-Davidson Demo Fleet will be featured at the 2014 event, offering test rides of the legendary company’s 2015 models. Additionally, Orlando Harley-Davidson becomes the newest exhibitor to join AIMExpo, which will host nearly 500 powersports companies from around the world October 16-19 at Orlando’s Orange County Convention Center (OCCC). The presence of the Harley-Davidson brand at AIMExpo for the first time adds to the growing excitement surrounding the 2014 event, now less than a month away.

Harley-Davidson Reports Q3 2011 Results

As expected, Harley-Davidson reported a net income of $183.6 million over the third quarter ended Sept. 25, 2011, a 106% increase from the $88.8 million reported in the same quarter of 2010. Harley-Davidson reported sales revenue of $1.23 billion, a 13.4% increase from the $1.09 billion reported in the same quarter of 2010.