2010 Harley-davidson Road King - Police Edition Cruiser on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

New 2012 Harley-Davidson Models Named in CARB Documents

Documents released by the California Air Resources Board reveal two new models from Harley-Davidson’s 2012 lineup: a 10th anniversary edition V-Rod and a new member of the Dyna family. The CARB documents list motorcycles that have received approval for the state of California. The Motor Company has received approval for several 2012 models including the 2012 Harley-Davidson Night Rod Special Anniversary and the 2012 Harley-Davidson Switchback.

EagleRider Introduces Pillion Tour Program for Non-Riders

Motorcycle tour operator EagleRider is launching a new program for non-riders. Celebrating its 20th anniversary this year, EagleRider offers motorcycle rentals and guided motorcycle tours. Until now however, you had to have a motorcycle license or ride as a passenger with another traveler who does.