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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Budding Artist and MDA Ambassador Create Motorcycle Painting to Benefit MDA

Reagan Imhoff dreams of a career in art, and the determined 8-year-old and MDA Ambassador won’t let Spinal Muscular Atrophy Type II get in the way of those dreams. Her parents’ New Berlin, WI, home is plastered with hundreds of her drawings, and a painting of hers sold for $5,000 at the MDA Black-N-Blue Ball in May. Local artist and Harley-Davidson designer Mathew Hintz is encouraging her passion.

Showdown: 2022 Harley-Davidson Road Glide Limited Vs Indian Pursuit Limited Premium

Hollister on The Big Ones, via San Andreas Fault: Will California slide into the sea? Who are we to question the motorcycles red-blooded Americans love most? Harley-Davidson sells more Street Glides than it does Road Glide Limiteds (which basically adds the frame-mounted fairing and trunk), but the song remains the same.