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Motus Hires Former H-D Test Rider + Video

Bruce Edmiston was a Harley-Davidson test rider for over 20 years. In that time, he estimates he’s racked up well north of 500,000 miles on a wide variety of motorcycles from many different parts of the world. He retired from Harley-Davidson in 2009, but the prospect of helping Motus develop an all-American sport-tourer was just the opportunity he needed to come out of retirement and utilize his test riding expertise.

Most Obvious Press Release Of 2013: Biker Chicks Sexier Than Pedestrians

In a misallocation of funds Harley-Davidson recently spent an untold buttload of money proving something men have known for years: That women who ride motorcycles are sexier and better between the sheets than women who don’t ride. Common responses from male motorcyclists to the press release were: Duh; Tell me something I didn’t already know; Can I be a recruiter? Meant to entice non-riding females into the Harley-Davidson army by pimping the Bar & Shield’s website, www.h-d.com/women, the press release was peppered with effeminate catchphrases such as “physical intimacy, “communication,” and “improves relationships” but the basal message is one of female motorcyclists being sexier, happier and more confident than their non-riding counterparts.

Harley-Davidson Archive Collection

Harley-Davidson has been building motorcycles for a long time. Over 105 years in fact, according to the summer celebration I attended in Milwaukee last summer. Who could have guessed over a century ago that the company would be alive and thriving today?